Over Coffee® is on hiatus through the Christmas holidays.  We’ll be rebroadcasting some of our most popular episodes of 2017.  Thank you for listening–and be sure to be with us for our coverage of CES 2018!

What if you wanted to fund your dream project through Indiegogo?

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At CES 2017’s Eureka Park™, we met Kate Drane, who is Indiegogo’s Senior Director of Outreach for Tech and Hardware.  Kate is also an entrepreneur: she co-founded craft brewery mobile canning service The Can Van in 2011.   Today, she serves as their Chief Marketing Officer.

At the time we spoke, Indiegogo was just launching its “Equity Offerings” program.  Kate explained how that would work, as well as sharing the story of Indiegogo, and her journey as an entrepreneur.   She also offered some guidelines for running a successful crowdfunding campaign!

On this edition of Over Coffee® you’ll hear:

• How Indiegogo came into being;

• How to find out more about their “Equity Offerings” program;

• Kate’s own experience, with her crowdfunding campaign for her small business;

• The steps to a successful crowdfunding campaign;

• The factor that enables campaigns to raise the most money;

• The two social-media channels with which Kate has seen the highest conversion rate;

• What NOT to do, in a crowdfunding campaign;

• Some of Kate’s favorite experiences since coming to work for Indiegogo, almost five years ago.

  

Stand by for our coverage of CES 2018, which happens in Las Vegas, January 9th through 12th!

Meanwhile, are you a startup with a highly innovative idea?  As in, one that will make a major impact on the market?   According to CES’ website, Eureka Park  applications are still open!   Here’s the link to their criteria.  Good luck, and maybe we’ll see you there!