The Red X, the world’s first augmented-reality immersive-theatre haunt, is back with something new for Halloween 2017.

And Immersion X Productions founder and creator Todd Larsen is already innovating beyond this latest show.  He’s come up with an app that enables you to use AR in your own Halloween haunts!

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Todd, who premiered his immersive augmented-reality show in 2015, is now scaring everyone with The Red X:The Torn.  This is the third installment of the story of ill-fated painter Emily Robeson.

But, if you haven’t already experienced The Red X, don’t expect to just walk in on the designated date and be scared.  Todd and his crew have designed the experience to start from the moment you buy your ticket, according to Immersion X Production’s website.   And “Emily” is no traditional ghost.  She could even be called “tech-savvy”!

And, just wait till you hear Todd’s plans to bring his augmented-reality series into your home in 2018.  Hint: Emily may take up residence with you!

On this edition of Over Coffee® you’ll hear:

•     How Todd’s background in theatre led to his current work;

•     What he learned from meeting Vincent Price;

•     How Todd’s experience as a performer with Cirque du Soleil helped him grow creatively;

•     How “The Red X” came about;

•     The story of Emily, in “The Red X”;

•     What visitors will experience, when they come for the latest installment: “The Red X: The Torn”;

•     The ways in which Emily is an “interactive ghost”;

•     The real-life story on which Emily is based;

•     What’s involved, for Todd as an entrepreneur, in creating a his interactive AR haunt experience;

•     The ways he’ll be continuing “The Red X’ as entertainment AFTER Halloween;

•     A resource available to you (inexpensively!), to incorporate AR into YOUR haunts;

•     A new idea that will bring “The Red X” series into your home, like a live multi-player video game, in 2018!