Halloween is just two weeks away, and counting–courtesy of ScareLA™ founder Lora Ivanova.

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And the 2017 edition of the world’s first summertime Halloween convention is going to be dark, spooky,futuristic, and fun.  This year’s “monsters” get to creep, crawl and scream through an immersive environment, with AR and VR-enhanced haunt experiences.

For 2017, ScareLA™: the Los Angeles Summer Halloween Convention materializes in a brand-new venue: the Los Angeles Convention Center!  The darkness descends on Saturday and Sunday, August 5th and 6th.

Workshops with horror-industry professionals, discussion panels, horror films, a Saturday night costume party and haunts will be just a few of the features that will have you spellbound.  And, of course,  major Halloween attractions like Universal Studios will be doing “reveals” of the mazes they’ll have lying in wait for unsuspecting (or maybe anticipating!) monsters this year.

ScareLA™ brews up a scary good time every year–but never does the same thing twice.  Their 2017 cauldron is bubbling with interactive experiences and spine-tingling ways to express your creepy creativity.  AND–this is their fifth anniversary, so it’s going to be especially goosebump-inducing!

We’ve had the privilege of covering every show since they started, and watching them grow.  So we can’t wait to see this one.  (Incidentally, if you would like a look back, here is our 2014 interview with Lora, in which she talks about the origins of ScareLA™ and the process of creating that first 2013 show.)

Lora talked about her experiences creating ScareLA™, offered a preview of this year’s delightfully chilling Halloween offerings and conjured up some advice for fellow creative entrepreneurs.

In this edition of Over Coffee® you’ll hear:

• What some of the major highs and lows have been, in the past five years of creating ScareLA™ differently each time;

• How Lora and her team came up with this year’s ScareLA™ theme;

• How ScareLA™ is supporting the National Wildlife Federation, as they work to #SaveLACougars;

• An imaginary “tour” of the 2017 show;

• A preview of two brand-new experiences that incorporate VR and AR;

• Lora’s advice for keeping an annual event fresh and exciting

• The biggest challenge with which she deals, as an artist/entrepreneur.

  “Monsters Come Together” at ScareLA™’s fifth summertime Halloween convention,  Saturday and Sunday, August 5th and 6th, at the Los Angeles Convention Center.  Witching hours are 11 am to 7 pm, both days.  Here’s the link for more information.

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  (Graphic courtesy of ScareLA™, and used with permission.)