Lora Ivanova knows that a new venture can be scarier than an unexpected, “Boo!”  And as much fun.

In 2013, Lora co-founded Los Angeles’ first-ever Halloween convention, ScareLA.

Last year’s ScareLA was a highly interactive success, with live classic-horror performances, workshops on Halloween-related creativity, and previews of Los Angeles’ premiere Halloween attractions.

As she prepares for the second ScareLA this August, Laura shared the story of creating her two-day special event, along with a preview of the ways ScareLA 2014 will be even better!

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