Muse Ring is set to make wearable technology smaller, more compact–and strikingly beautiful.

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As a “smart” ring, it can act as an activity tracker, health monitor and emergency alert.   It’s designed by a master jeweler!

At CES 2017 in Las Vegas, we met Mary and Francesca Siragusa.  They’re mother-and-daughter branding experts and visionaries.  Both have solid business-development and marketing backgrounds.

Prior to joining the Muse Ring team, Mary and Francesca founded Fort Lauderdale’s first gluten-free restaurant, Fresh First.   Combining their skills as a chef and nutritionist, respectively, they operated Fresh First for more than six years before selling it in 2015.

Today, they use their branding and business development skills to promote this striking wearable, which Pennsylvania jeweler Mike Warren designed.  A crowdfunding campaign and a shipping date are in the not-too-distant future.  (Follow their social media for updates: Facebook, Twitter and Instagram!)

After the show, Mary and Francesca talked about Muse Ring, their CES experience and the ways their time at Fresh First translated into success in developing Muse Ring’s brand.

On this edition of Over Coffee® you’ll hear:

• How Warren Jewellers founder Michael Warren came up with the concept for his smart ring;

• Some of the ways Muse Ring’s Bluetooth-enabled technology could allow it to interact with other devices;

• How a wearer can program the ring to call 9-1-1 in emergency situations;

• The projected shipping date;

• How to find out more about Muse Ring’s upcoming crowdfunding campaign;

• The branding lessons Francesca and Mary brought along from their days as restaurateurs;

• The process behind developing the logo and slogan for Muse Ring;

• How Mary and Francesca took the smart ring beyond the traditional “technology” look;

• The creative elements that made their CES display a standout;

• What Mary and Francesca had to keep in mind about branding the ring;

• How rebranding a four-decade business led Mary and Francesca to their current project;

• Resources that worked well for them, in the branding process;

• One of Mary and Francesca’s favorite stories from CES 2017.