Technology

The technological innovations that are changing our future.

LCFTRA VP of Float Development Pam Wiedenbeck stands near 2017 float "Backyard Rocketeer" at the float building site.

S.T.E.A.M. Performance Art

Published on March 20, 2023 | 1 Response

Building a Rose Parade® float can be highly addictive. Just ask La Canada Flintridge Tournament of Roses Vice President of… read more

Meloscene Founder and CVO Chad Gerber, holding his guitar, stands in his studio with two guitars, a mixer and four gold and platinum records on the wall in the background.

Meloscene: Revolutionizing Music

Published on March 6, 2023 | Leave a response

Meloscene Founder and Chief Visionary Officer Chad Gerber is revolutionizing the music industry. Chad, who has garnered multiple gold and… read more