{"id":30326,"date":"2024-01-10T16:05:00","date_gmt":"2024-01-11T00:05:00","guid":{"rendered":"https:\/\/twomaverix.com\/?p=30326"},"modified":"2024-01-10T16:28:02","modified_gmt":"2024-01-11T00:28:02","slug":"try-to-do-the-impossible","status":"publish","type":"post","link":"https:\/\/twomaverix.com\/?p=30326","title":{"rendered":"&#8220;Try to Do the Impossible&#8221;"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/twomaverix.com\/wp-content\/uploads\/2024\/01\/Dr-Brandenburg.jpg\" alt=\"Brandenburg Labs Founder and CEO Dr. Karlheinz Brandenburg smiles against an office background with bookshelves\" class=\"wp-image-30330\"\/><\/figure>\n<\/div>\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/player.blubrry.com\/id\/128329265?cache=1704932081#textcolor-Dark&#038;backgroundcolor-ffffff\" title=\"Blubrry Podcast Player\" scrolling=\"no\" width=\"100%\" height=\"230px\" frameborder=\"0\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Impossible&#8221; is not a word that deters <a href=\"https:\/\/brandenburg-labs.com\/\">Brandenburg Labs<\/a> Founder\/CEO Dr. Karlheinz Brandenburg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He heard that term in the past, applied to an innovation he and his team were creating: the audio MP3 format.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After &#8220;doing the impossible&#8221; and making audio history, Dr. Brandenburg is looking towards the future as he and his team exhibit at CES\u00ae 2024, in Las Vegas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In their suite at the Venetian, Brandenburg Labs will be showcasing the world&#8217;s first truly immersive audio experience:<strong> <\/strong>the Brandenburg Labs Audio Augmented Reality Headphone System.   <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1997\" src=\"https:\/\/twomaverix.com\/wp-content\/uploads\/2022\/07\/CES11-scaled.jpg\" alt=\"CES sign above conference floor\" class=\"wp-image-27664\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dr. Brandenburg explained that this system creates a &#8220;digital auditory illusion&#8221; where listeners can&#8217;t distinguish between a real sound source and a virtual one!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps the most exciting part of this innovation, however, is that it&#8217;s a beginning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dr. Brandenburg and his staff are currently working towards the concept of &#8220;Personal Auditory Reality&#8221;, or PARTY.  This is a smart wearable that allows users to moderate sounds around them: minimizing noise and focusing on audio in which they&#8217;re interested by boosting its amplitude!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dr. Brandenburg explained how CES\u00ae visitors will experience the Brandenburg Labs Audio Augmented Reality Headphone System, offered a preview of how PARTY will work, and shared some of his favorite insights from creating &#8220;impossible&#8221; innovations in the audio area.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">On this edition of Over Coffee\u00ae, we cover: <\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What first inspired Dr. Brandenburg to become an engineer and inventor; <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>His favorite recollections, from working on the MP3 audio file format; <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A closer look at how guests will experience the Brandenburg Labs Audio Augmented Reality Headphone System at CES\u00ae (<strong>guests can sign up for demos at Brandenburg Labs Suite at the Venetian Hotel, 29<sup>th<\/sup> Floor, Suite 29-331<\/strong>);<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Some of the applications for which the new system can be used in the immediate future; <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The ultimate vision for PARTY, for which this technology is a building block; <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The factor that keeps Dr. Brandenburg working on innovations that others claim are &#8220;impossible&#8221;;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One of the biggest current obstacles around which he and his team are working; <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How the average person might use this new audio technology, five years in the future.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Impossible&#8221; is not a word that deters Brandenburg Labs Founder\/CEO Dr. Karlheinz Brandenburg. He heard that term in the past,&#8230; <a href=\"https:\/\/twomaverix.com\/?p=30326\">read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":30330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"footnotes":""},"categories":[2,834,828],"tags":[3454,3458,3445,3453,3456,3457],"class_list":["post-30326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current-podcasts","category-events","category-tech","tag-brandenburg-labs","tag-brandenburg-labs-audio-augmented-reality-headphone-system","tag-ces-2024","tag-dr-karlheinz-brandenburg","tag-party","tag-worlds-first-fully-immersive-audio-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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